HUNGR.AI ACTIVATION
TERMS AND CONDITIONS
Effective Date: August 31, 2026
These Terms and Conditions (“Terms”) govern your participation in the Hungr.AI promotional activation (the “Activation”) offered by Mars Wrigley Confectionery US, LLC (“Mars,” “we,” “us,” or “our”), developed and administered by [Agency/Vendor Name] (“Agency”) on behalf of Mars. By clicking “I Agree,” checking the acceptance box, or otherwise indicating your acceptance of these Terms, you (“you” or “User”) agree to be bound by these Terms. If you do not agree, do not access or use the Activation or the Code (defined below).
1. Acceptance and Eligibility
1.1 You must accept these Terms before you will be provided with or permitted to copy, paste, or use the Code. Your acceptance constitutes a binding agreement between you and Mars.
1.2 The Activation is available only to natural persons who are at least 18 years of age (or the age of majority in their jurisdiction, whichever is greater), have verifiable parental or guardian consent if under the age of majority, and are legal residents of the United States. You further represent that you independently meet any minimum age or eligibility requirements imposed by your third-party LLM provider’s terms of service, and Mars has no responsibility for verifying your compliance with such third-party requirements. Void where prohibited.
1.3 You represent that you have the legal capacity to enter into these Terms and that your use of the Activation complies with all applicable laws.
1.4 The Activation is a free promotional activity. It is not a sweepstakes, contest, lottery, or game of chance; has no purchase or payment requirement; and does not award any prize, reward, or thing of monetary value.
2. Description of the Activation and the Code
2.1 The Activation is a limited promotional experience associated with the SNICKERS® brand. Mars provides you with a short code snippet or prompt-instruction block (the “Code”) that you copy and paste into your own personal ChatGPT account only. Use of the Code with any other large-language-model (“LLM”) platform is expressly prohibited. Once activated, the Code is designed to cause your LLM’s responses to adopt a friendlier, more positive tone—reflecting the concept that your LLM is “no longer hungry” after “ingesting” a digital Snickers bar (the “Snickers Effect”).
2.2 The Code operates entirely within your own personal LLM account and session. Mars does not host, operate, access, or control your LLM account, session, or any outputs generated therein beyond the specific branded response(s) the Code itself produces immediately upon activation.
2.3 BY USING THE CODE, YOU ARE KNOWINGLY AND INTENTIONALLY DIRECTING YOUR LLM—AN ARTIFICIAL INTELLIGENCE SYSTEM—TO GENERATE RESPONSES. ALL OUTPUTS PRODUCED AFTER PASTING THE CODE ARE AI-GENERATED, ARE NOT REVIEWED BY ANY HUMAN BEFORE BEING DISPLAYED TO YOU, AND MAY NOT REFLECT THE VIEWS OF MARS OR ANY NATURAL PERSON.
2.4 Mars may modify, suspend, or discontinue the Activation (or any part thereof) at any time, with or without notice, and without liability to you.
2.5 Your use of your personal LLM account is governed solely by that provider’s own terms of service and privacy policy, to which Mars is not a party. Mars does not warrant that the Code is compatible with, or will function correctly on, any particular LLM platform, model, or version; functionality may vary or fail depending on your provider. You are solely responsible for complying with your LLM provider’s usage policies when pasting in the Code.
3. Changes to These Terms
Mars reserves the right to revise these Terms at any time. Updated Terms will be posted at the point of acceptance and the Effective Date will be revised accordingly. Your continued use of the Code following any update constitutes acceptance of the revised Terms. It is your responsibility to review these Terms periodically.
4. License Grant and Permitted Use
4.1 Subject to your compliance with these Terms, Mars grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable, royalty-free license to copy, paste, and use the Code solely in your own personal LLM account for its intended entertainment and promotional purpose during the term of the Activation.
4.2 You may not: (a) modify, adapt, translate, reverse-engineer, decompile, or disassemble the Code; (b) use the Code for any commercial purpose, or in connection with any product or service that competes with Mars or its brands; (c) sublicense, resell, distribute, or make the Code available to any third party; (d) use the Code in automated scripts, bots, or any bulk/programmatic manner; or (e) remove or alter any proprietary notices contained in the Code.
4.3 The license granted herein is personal to you and may be revoked by Mars at any time, for any reason, in its sole discretion.
5. Ownership and Intellectual Property
5.1 The Code, including all underlying technology, creative expression, prompt engineering, and intellectual property embodied therein, is and shall remain the sole and exclusive property of Mars and/or the Agency. No rights or licenses are granted to you except as expressly set forth in Section 4.
5.2 “Snickers,” “Mars,” “Hungr.AI,” “You’re Not You When You’re Hungry,” and all related names, logos, slogans, and trade dress (collectively, “Mars Marks”) are registered or unregistered trademarks of Mars, Incorporated or its affiliates. Nothing in these Terms grants you any right or license to use the Mars Marks for any purpose other than as expressly and incidentally displayed by the Code during normal use of the Activation.
5.3 Any output generated by your LLM in response to the Code is generated by your third-party LLM provider—not by Mars. Mars does not claim ownership of such output. Mars makes no representation, warranty, or guarantee regarding the accuracy, appropriateness, originality, or intellectual-property clearance of any such output. Use of LLM-generated output is entirely at your own risk.
6. User Content and Conduct
6.1 You are solely responsible for all prompts, inputs, queries, and other content you submit to your LLM account before, during, and after using the Code, including any decision to combine the Code with other content (collectively, “User Content”). Mars has no visibility into, access to, or control over your User Content or your LLM session.
6.2 You represent and warrant that: (a) you have all rights necessary to submit your User Content; (b) your User Content does not violate any applicable law; and (c) your use of the Code will comply with these Terms and all applicable laws and regulations.
6.3 Prohibited Content. The Code includes automated safeguards designed to prevent brand-inappropriate content. Notwithstanding those safeguards, you independently agree not to use the Code, or knowingly prompt or direct your LLM, in connection with content falling into the following categories:
(a) Animal Rights – Content concerning unethical treatment of animals (cruelty, abuse, neglect, exploitation, factory farming, animal testing, use of animal products in fashion or entertainment), including related activism or legislative discussions.
(b) Controversial Body Image – Content idealizing specific body types as the only acceptable standard; body-shaming or fat-shaming; promotion of harmful or extreme weight-loss practices, restrictive diets, or extreme exercise regimens; content about eating disorders; or promotion of unrealistic beauty standards through digitally altered images.
(c) Billionaires / Ultra-Wealthy – Content naming or discussing specific billionaires or ultra-wealthy individuals/families, or general discussion of billionaires or the ultra-wealthy as a group, including criticism of wealth inequality.
(d) Excessive Food and Drink Consumption – Content depicting or encouraging competitive eating, binge eating, food or drink “challenges,” or dangerous over-consumption of high-sugar, high-fat, high-salt foods, beverages, or alcohol (i.e., consumption clearly exceeding recommended servings or portions).
(e) Mental Health – Content centrally about mental health conditions or diagnoses, psychiatric medication, therapy, extreme emotional distress, or self-harm/suicidal ideation.
(f) Pollution / Waste – Content about environmental contamination, man-made waste, or pollution (air, water, soil, noise, industrial, residential, or hazardous waste).
(g) Extremism / Hate Content – Content referencing hate groups, extremist movements, hate symbols or figures, terrorism, conspiracy theories, radical ideologies, incel or men’s-rights terminology, or white-nationalist rhetoric.
(h) General Brand-Negative Content – Content involving competitor brands or products, named political figures or partisan political content, explicit adult content, profanity, graphic violence or crime, weapons, drugs or substance abuse, misinformation, or illegal activity.
6.4 Violation of Section 6.3 constitutes a material breach of these Terms and may result in immediate termination of your license and participation in the Activation, in addition to any other remedies available to Mars.
7. Brand Adjacency
7.1 Scope of Brand Responsibility; Adjacency. For purposes of this Activation, Mars’s responsibility for content adjacency is limited to the specific branded response(s) and/or text that the Code itself generates immediately upon activation (i.e., the direct, immediate output produced by the Code in the single exchange in which the Code is pasted and first executed). Mars’s responsibility does not extend to, and Mars expressly disclaims any obligation or liability with respect to, the following:
• Your broader ongoing chat history, conversation threads, or prior session context;
• Any prompts, inputs, or content you submit before or after the branded exchange;
• Any outputs your LLM produces in response to prompts unrelated to the Code;
• Any content generated by your LLM outside of the immediate branded output, whether in the same session or a different session; or
• Any combination of the Code with other prompts, instructions, personas, or system modifications you or any third party introduce.
7.2 User Acknowledgment; No Ongoing Monitoring. You acknowledge that you alone control your LLM account, session, and conversation. Mars does not monitor, review, or moderate your LLM session, and Mars’s responsibility under this Section 7 is limited solely to the Code and the immediate branded output it produces upon first execution.
8. No Reimbursement for AI/LLM Credits or Costs
8.1 The Code is designed to be copied and pasted into your own personal LLM account or subscription.
8.2 YOU ACKNOWLEDGE AND AGREE THAT MARS SHALL NOT BE LIABLE FOR, AND YOU SHALL NOT BE REIMBURSED FOR, ANY CREDITS, TOKENS, TOKEN-BASED FEES, SUBSCRIPTION COSTS, COMPUTE CHARGES, OR OTHER COSTS OR EXPENSES YOU INCUR FROM YOUR LLM PROVIDER IN CONNECTION WITH YOUR USE OF THE CODE, UNDER ANY CIRCUMSTANCES WHATSOEVER. This includes, without limitation, costs incurred if the Code malfunctions, produces unexpected output, uses more tokens than anticipated, or is used in a manner inconsistent with your expectations.
8.3 You are solely responsible for understanding and managing the costs associated with your own LLM account and for monitoring your own token/credit usage. Mars makes no representations regarding the number of tokens, credits, or compute resources the Code may consume.
9. AI-Generated Output Disclaimers
9.1 Any text, content, or responses generated by your LLM after pasting the Code are produced by your third-party LLM provider’s artificial intelligence model—not by Mars. Generative AI is an experimental technology that is probabilistic in nature and may produce responses that are inaccurate, incomplete, biased, offensive, or otherwise unreliable (“hallucinations”).
9.2 You should not rely on any AI-generated output as a sole source of truth, and no such output constitutes professional, legal, medical, financial, or any other form of expert advice. Mars is not responsible for any AI-generated output and makes no representation or warranty regarding its accuracy, completeness, originality, legality, or fitness for any purpose.
9.3 You assume all risk associated with your use of, or reliance on, any AI-generated output. Mars disclaims all liability for any harm arising from AI-generated output, including without limitation claims of defamation, intellectual property infringement, privacy violations, or inaccuracy.
10. Disclaimer of Warranties
THE ACTIVATION, THE CODE, AND ALL RELATED CONTENT AND MATERIALS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MARS, THE AGENCY, AND THEIR RESPECTIVE AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, MARS DOES NOT WARRANT THAT: (A) THE CODE WILL FUNCTION UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS; (B) THE CODE WILL BE COMPATIBLE WITH ALL LLM PLATFORMS OR PRODUCE CONSISTENT RESULTS ACROSS DIFFERENT LLM PROVIDERS; (C) ANY OUTPUTS WILL BE ACCURATE, COMPLETE, APPROPRIATE, OR FREE FROM BIAS; OR (D) THE CODE WILL SUCCESSFULLY PREVENT ALL BRAND-INAPPROPRIATE CONTENT IN ALL CIRCUMSTANCES.
11. Limitation of Liability
11.1 TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MARS, THE AGENCY, OR THEIR RESPECTIVE PARENT COMPANIES, AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES (INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS, GOODWILL, DATA, OR OTHER INTANGIBLE LOSSES) ARISING OUT OF OR RELATING TO YOUR USE OF OR INABILITY TO USE THE ACTIVATION OR THE CODE, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE), EVEN IF MARS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
11.2 TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MARS’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE ACTIVATION SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT, IF ANY, ACTUALLY PAID BY YOU TO MARS FOR USE OF THE CODE, OR (B) FIFTY DOLLARS ($50.00). YOU ACKNOWLEDGE THAT THE ACTIVATION IS PROVIDED FREE OF CHARGE AS A PROMOTIONAL EXPERIENCE AND THAT THIS LIMITATION OF LIABILITY IS A MATERIAL INDUCEMENT FOR MARS TO OFFER THE ACTIVATION.
11.3 NOTHING IN THIS SECTION 11 SHALL LIMIT MARS’S LIABILITY FOR (I) GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, (II) FRAUD OR INTENTIONAL MISREPRESENTATION, (III) DEATH OR PERSONAL INJURY CAUSED BY MARS’S NEGLIGENCE, OR (IV) ANY OTHER LIABILITY THAT CANNOT BE LIMITED OR EXCLUDED AS A MATTER OF APPLICABLE LAW. IF ANY LIMITATION IN THIS SECTION IS FOUND UNENFORCEABLE IN A GIVEN JURISDICTION, MARS’S LIABILITY IN THAT JURISDICTION SHALL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW, RATHER THAN VOIDING THIS SECTION IN ITS ENTIRETY. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES; IN SUCH JURISDICTIONS, THE ABOVE LIMITATIONS SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW.
12. Indemnification
You agree to indemnify, defend, and hold harmless Mars, the Agency, and their respective parent companies, affiliates, officers, directors, employees, agents, licensors, and service providers from and against any and all claims, losses, liabilities, damages, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) your use of the Activation or the Code; (b) your User Content or any prompts you submit to your LLM; (c) your breach of these Terms; (d) your violation of any applicable law or regulation; (e) your infringement or misappropriation of any third-party rights; or (f) any combination of the Code with other instructions, prompts, or content that results in brand-inappropriate, harmful, or unlawful output.
13. Termination
13.1 Mars may terminate or suspend your license and access to the Activation at any time, for any reason or no reason, with or without notice, including without limitation if Mars believes you have violated these Terms.
13.2 Upon termination, your license to use the Code immediately ceases and you must promptly delete or destroy all copies of the Code in your possession.
13.3 Sections 5, 7, 8, 9, 10, 11, 12, 14, 15, and 16 shall survive any termination or expiration of these Terms.
14. Privacy
Your use of the Activation is also governed by Mars’s Privacy Policy, available at mars.com/privacy. Please review the Privacy Policy carefully to understand Mars’s practices regarding the collection, use, and disclosure of your information. To the extent there is any conflict between these Terms and the Privacy Policy with respect to data practices, the Privacy Policy shall control.
Mars does not collect, access, or store the content of your LLM conversations or session data.
15. General Provisions
15.1 Governing Law. These Terms shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict-of-laws principles.
15.2 Arbitration. Any dispute, controversy, or claim arising out of or relating to these Terms or the Activation shall be finally resolved by binding arbitration administered by the American Arbitration Association (“AAA”) in accordance with its Consumer Arbitration Rules. The arbitration shall be conducted by a single arbitrator. The seat of arbitration shall be New York, New York. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. Notwithstanding the foregoing, either party may bring an individual claim in small claims court (or equivalent tribunal) if the claim falls within that court’s jurisdictional limits.
15.3 Arbitration Opt-Out. You may opt out of the arbitration agreement in Section 15.2 by sending written notice to Mars at https://www.snickers.com/contact-help within thirty (30) days of the date you first accept these Terms. Your opt-out notice must include your name, mailing address, and a clear statement that you wish to opt out of the arbitration provision. If you timely opt out, disputes will be resolved in the courts of the State of New York, subject to Section 15.1. The opt-out does not affect any other provision of these Terms.
15.4 Class Action Waiver. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, YOU AND MARS AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CLASS OR REPRESENTATIVE PROCEEDING. IF THE CLASS-ACTION OR COLLECTIVE-ACTION WAIVER IN THIS SECTION IS FOUND UNENFORCEABLE AS TO A PARTICULAR CLAIM OR REQUEST FOR RELIEF, THAT CLAIM (AND ONLY THAT CLAIM) SHALL BE SEVERED AND PROCEED IN A COURT OF COMPETENT JURISDICTION; THE REMAINING CLAIMS SHALL CONTINUE IN ARBITRATION.
15.5 Jury Trial Waiver. TO THE FULLEST EXTENT PERMITTED BY LAW, EACH PARTY KNOWINGLY, VOLUNTARILY, AND INTENTIONALLY WAIVES ITS RIGHT TO A TRIAL BY JURY IN ANY ACTION ARISING OUT OF OR RELATING TO THESE TERMS.
15.6 Severability. If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the parties’ original intent.
15.7 Entire Agreement. These Terms, together with the Privacy Policy referenced in Section 14, constitute the entire agreement between you and Mars with respect to the Activation and supersede all prior or contemporaneous communications, understandings, and agreements, whether oral or written.
15.8 No Waiver. Mars’s failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
15.9 Electronic Consent. By accepting these Terms electronically (including by clicking “I Agree” or checking an acceptance box), you consent to transact and receive communications electronically and agree that such electronic acceptance is legally binding to the same extent as a handwritten signature.
15.10 Assignment. You may not assign or transfer these Terms or your rights hereunder without Mars’s prior written consent. Mars may freely assign these Terms.
15.11 Contact. Questions regarding these Terms should be directed to https://www.snickers.com/contact-help.
16. DoorDash Promotion: Terms and Conditions
DoorDash shall deliver a SNICKERS® product in accordance with these Terms and Conditions. This promotion is open only to legal residents of the United States who are 18 years of age or older at the time of participation. Void where prohibited by law. Eligible participants who complete the required form will receive one (1) free SNICKERS® product WHILE SUPPLIES LAST. Promotion ends upon delivery of 3,000 SNICKERS® products or September 20, whichever occurs first. Limit one (1) redemption per person, email address, and household unless otherwise specified. To participate, users must provide accurate and complete information, including name, email address, delivery address and other details as requested. Submission of the form constitutes entry into the promotion. The free product will be delivered via DoorDash to the address provided, subject to geographic availability, merchant participation, and product availability; delivery times are not guaranteed. This promotion is available while supplies last, and DoorDash reserves the right to modify, suspend, or terminate the promotion at any time without prior notice. Promotional items are non-transferable, non-refundable, and may not be redeemed for cash or substituted except at DoorDash’s sole discretion. DoorDash reserves the right to disqualify any participant who provides false information, creates multiple accounts, or otherwise attempts to abuse the promotion. DoorDash is not responsible for failed, delayed, or incorrect deliveries due to user error or system issues, technical malfunctions, or any damages or losses arising from participation in the promotion. DoorDash reserves the right to update or modify these Terms & Conditions at any time, with continued participation constituting acceptance of any changes.