Packaged Snickers chocolate bar with NFL logo

A SATISFYING PARTNERSHIP SINCE 2002

SNICKERS is celebrating 20 years as the Official Chocolate Bar Sponsor of the NFL.

ROOKIE MISTAKE IS BACK FOR THE 2022 NFL SEASON

Great news – our Rookie Mistake ™  of the Year Sweepstakes is coming back! Once again, we’ll be rewarding fans who share examples of moments when they were off their game, the sort of things that can happen when maybe you just need a SNICKERS. There’s a chance to win prizes all season long and you could even scoop Super Bowl LVII tickets. Now, that’s what you call satisfying!

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ROOKIE MISTAKES FROM THE 2021 SEASON

We can’t wait to celebrate and laugh along with fans again this season.
In the meantime, here are a few of our favorite Rookie Mistake entries from 2021.

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GAMEDAY RECIPE

SNICKERS HALFTIME HELMET CAKE POPS

Bring your A game and whip up a batch of these fun cake pops. Go snacks!

SEE RECIPE

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In the two decades we’ve been sponsoring the NFL, we’ve always been hungry to satisfy fans and players!

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UNFORGETTABLE NFL MOMENTS

SNICKERS and the NFL make a winning team. From Kickoff to the Playoffs, you’ll always find us rushing to add excitement to the NFL’s biggest moments.

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HUNGRIEST PLAYER

This program saw us passing a massive diamond chain to a different NFL player each week in recognition of a particularly hungry performance.

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HUNGER SYMPTOMS BROUGHT TO LIFE

In 2015, we created 26 very special chocolate bars. These were a powerful visual reminder of what to expect when hunger puts you off your game!