BEHIND THE BAR.
The most satisfying story ever told.
The very first SNICKERS Bar, allegedly named after a horse, was manufactured in Chicago and sold for five cents.
SNICKERS is called the Marathon Bar in the UK.
Fun Size SNICKERS is created, followed by an increase in satisfaction levels worldwide.
SNICKERS is an official sponsor of the 1984 LA Olympic Games. We take home gold in every non-sport event.
The SNICKERS Ice Cream Bar is introduced. We are forever changed.
The award-winning “You’re not you when you’re hungry” campaign is created and celebrated.
SNICKERS passes $1 Billion in sales in the US.
SNICKERS Brownie flavors are born. World peace is imminent.