Cross-section view of Snickers chocolate bar in front of colored background

About SNICKERS

BEHIND THE BAR.

The most satisfying story ever told.

Black and white polaroid image of woman and horse labeled, "Snickers horse and caretaker"

1930

The very first SNICKERS Bar, allegedly named after a horse, was manufactured in Chicago and sold for five cents.

Package Snickers bar called MARATHON bar on blue background

1967-1990

SNICKERS is called the Marathon Bar in the UK.

Cross-section of Snickers mini chocolate bar next to packaged mini bar

1968

Fun Size SNICKERS is created, followed by an increase in satisfaction levels worldwide.

Snickers advertisement showing shirtless man picking up weights made of giant peanuts

1984

SNICKERS is an official sponsor of the 1984 LA Olympic Games. We take home gold in every non-sport event.

Cross-section view of Snickers icecream bar

1989

The SNICKERS Ice Cream Bar is introduced. We are forever changed.

Snickers advertisment introducing the tagline "You're not you when you're hungry"

2010

The award-winning “You’re not you when you’re hungry” campaign is created and celebrated.

Bold white text of "$1 Billion in sales" over colored background

2013

SNICKERS passes $1 Billion in sales in the US.

Two stacked, cross-sections of Snickers brownie bar squares

2021

SNICKERS Brownie flavors are born. World peace is imminent.

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CONTACT & HELP.