2026 SNICKERS® ICE CREAM NFL DRAFT CHILL PROMOTION

 

OFFICIAL RULES

 

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. INTERNET ACCESS REQUIRED. VOID WHERE PROHIBITED.

 

  1. PROMOTION DESCRIPTION. The 2026 SNICKERS® Ice Cream NFL Draft Chill Promotion (the “Promotion”) is a Limited Time Offer (“LTO”) and an online sweepstakes (“Sweepstakes”) that begins on 4/15/26 and ends on 4/30/26 (“Promotion Period”). The LTO will take place on select days during the Promotion Period, namely 4/15/26, 4/20/26 and 4/24/26 (each, a “Promotion Day”). Each Promotion Day starts at approximately 12:00:00 PM Eastern Time (“ET”) and ends when all two hundred (200) available “Gifts” (as defined below) have been claimed, or at 11:59:59 PM (ET) on the same Promotion Day, whichever occurs first. The Sweepstakes takes place during the Promotion Period starting at 12:00:00 AM (ET) on 4/15/26 and ending at 11:59:59 PM (ET) on 4/30/26 (“Sweepstakes Period”). The LTO and Sweepstakes are more fully described below.

 

  1. ELIGIBILITY. Open only to legal United States residents residing in the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older at the time of participation. Employees, officers, and directors of Mars Wrigley Confectionery US, LLC (“Sponsor”), its parent company, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies and each of their respective officers, directors and employees, and the NFL Entities (defined as National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Enterprises LLC, NFL Properties LLC, NFL International Licensing, Inc., NFL International Licensing, Inc., NFL Productions LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees) (collectively, "Promotion Entities") and each of their immediate family members (e.g., spouse, parent, child, sibling, and their respective spouses and the “steps” of each, regardless of where they reside) and persons living in the same household of each, whether or not related, are not eligible to enter or win. All federal, state, and local laws apply. Void where prohibited or restricted by law.

 

  1. HOW IT WORKS. LTO with Automatic Sweepstakes Entry: During a Promotion Day, go to www.SNICKERS.com/Chill (the “Website”), and follow the on-screen instructions to complete the claim form by providing your first and last name, valid email address, daytime phone number, and address (no P.O. boxes permitted); and verify that you have read, understand and agree to these Official Rules, and click submit as directed. Upon submission of the claim form and validation of eligibility, the first two hundred (200) participants on each Promotion Day will receive a free Limited Time Only 6-pack of SNICKERS® Ice Cream bars with “Chill” written across the wrapper (each a “Gift” and collectively the “Gifts”). There will be a total of six hundred (600) Gifts available in the Promotion (two hundred (200) Gifts available each Promotion Day). Gift will be shipped directly to recipient from the Sponsor or its designee. Please allow 3 – 4 weeks from the end of the Promotion for delivery. The approximate retail value of each Gift is $5.64. Upon successful submission of a Gift claim form, you will also receive one (1) entry into a random drawing for the Grand Prize. Sweepstakes Entry: During the Sweepstakes Period, eligible entrants may go to the Website and complete the on-line entry form as instructed to receive one (1) entry into the Sweepstakes.

 

Limit one (1) Gift person; and limit one (1) entry per person/email address during the Promotion Period. As available Gifts are depleted, notice will be posted on the Website to notify all participants that the Gift is no longer available for the corresponding Promotion Day. Gifts will only be awarded to eligible participants who participate in the Promotion in accordance with these Official Rules.

 

No automated participation devices, systems, bots and/or other programs and/or software are permitted for participation/entry (other than those provided by the Sponsor). No mechanically reproduced, altered, forged, or facsimile claims/entries will be accepted. All claims/entries become the sole property of Sponsor and will not be returned. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled claims/entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Promotion Entities shall not be responsible for incorrect or inaccurate personal information whether caused by any of the equipment or programming associated with or utilized in the Promotion or by any technical or human error which may occur in the processing of claims/entries. Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of claims. Only fully completed claims/entries are eligible.

 

All claims and entries are subject to verification by Sponsor, whose decisions are final and binding. Any claim and/or entry that occurs after the system has failed for any reason is deemed a defective claim and is void and will not be honored.

 

Sponsor is not responsible for any change of mailing address, email address and/or telephone number of participants / entrants. In the event of a dispute over the identity of a participant / entrant, participation and/or entry will be deemed completed by the authorized account holder of the email address provided at the time of participation / entry, as long as such person is otherwise eligible in accordance with these Official Rules. “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider, wireless carrier, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Any potential winner of the Grand Prize may be required to provide Sponsor with proof that they are the authorized account holder of the email address account associated with the winning entry. If a dispute cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible.

 

  1. RANDOM DRAWING: One (1) potential Grand Prize winner will be selected in a random drawing to be conducted on or about 5/1/26 from among all eligible entries received during the Promotion Period by Sponsor or its designee. The decisions of the Sponsor are final and binding.

 

  1. GRAND PRIZE WINNER NOTIFICATION: The potential Grand Prize winner will be notified by email and/or phone, using contact information provided or collected at time of claim. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit their prize and an alternate winner may be selected. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of the prize in accordance with the above procedure, after which the prize may go unawarded if it remains unclaimed. If a potential prize winner is found to be ineligible, or if they do not comply with these Official Rules or decline the prize for any reason prior to award, such prize will be forfeited and an alternate prize winner may be selected.

  2. PRIZE/APPROXIMATE RETAIL VALUE (ARV)/ODDS: One (1) Grand Prize is available. Grand Prize consists of a custom “Chill” necklace worn by Carnell Tate at the 2026 NFL Draft (ARV $23,500). Additionally, the Grand Prize winner will receive a check for $5,875 which may be used to offset the winner’s tax liability. The total ARV of the Grand Prize is $29,375. Unclaimed prize may not be awarded. Odds of winning depend on total number of eligible entries received. All applicable federal, state and local taxes on prize are the sole responsibility of the prize winner. Grand Prize winner will receive an Internal Revenue Service Form 1099 for the approximate retail value of the prize for the tax year in which the prize was awarded.

 

  1. GENERAL: Potential Grand Prize winner will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within seven (7) days after first notification attempt. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No correspondence will be acknowledged. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value. By participating in the Promotion, participants agree to release and hold harmless, the Promotion Entities, their related companies, parent companies, subsidiaries, and affiliates, and the directors, officers, employees, assigns of each of the foregoing (“Released Parties”) from and against any claim or cause of action arising out of participation or attempt to participate in the Promotion or receipt or use of any Gift or prize. Participants / entrants and winner (i.e. participant that accepts prize) release and agree to indemnify and hold the Released Parties harmless against any and all claims and liability out of acceptance, possession, use or misuses of the prize, or participation in this Promotion. Released Parties will have no liability whatsoever for any injuries, losses or damages of any kind (including property damage, personal injuries or death) resulting from acceptance, possession, use and/or misuse of any Gift/prize or participation in the Promotion or any prize-related activities. Acceptance of a Gift/prize shall be construed as and signify the recipient’s/winner's agreement and consent that Sponsor may use the recipient’s/winner's name, voice, likeness and/or prize information in any and all media now known or hereafter devised throughout the world, in perpetuity, without additional compensation or consideration, review, approval, notification or permission, unless prohibited by law. By participating in this Promotion, participants/entrants agree to be bound by these Official Rules and the decisions of the Sponsor, which are final and binding in all respects. Sponsor is not responsible for any typographical or other error in the printing of the offer or in administration of the Promotion.

 

  1. LIMITATIONS AND RELEASES: Any attempted form of participation/entry in the Promotion, other than as stated herein, is prohibited. Promotion Entities, their respective affiliates, partners and promotion and advertising agencies are not responsible for lost, late, mutilated or illegible claims nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of claim materials, or for technical, network, telephone equipment, electronic, computer, hardware, software, electronic, network, telephone or other communications malfunctions, errors or failures of any kind, errors in transmission, lost or unavailable network connections, telephone connections, wireless phone connections, website, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture or personal information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed transmissions which may limit or restrict an participant’s ability to participate / entrant’s ability to enter in the Promotion, including any injury or damage to participant’s or any other person’s phone, or other matter relating to or resulting from participating in this Promotion or downloading any materials in the Promotion. If for any reason the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Promotion, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the participation / entry process, and to cancel, terminate, modify or suspend the Promotion; and award the prize from among all eligible non-suspect entries received from all methods combined up to the action taken by the Sponsor provided a sufficient number of eligible entries have been received. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Promotion is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law.

 

  1. PRIVACY: Except as may be otherwise contemplated in these Official Rules, any personal information collected in connection with this Promotion will be used in accordance with the Sponsor’s privacy policy found at mars.com/privacy.

 

  1. DISPUTES: THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW JERSEY, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN WARREN COUNTY, NJ. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JAMS IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN NEW JERSEY. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN HACKETTSTOWN, NJ. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING BUT NOT LIMITED TO ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. POTENTIAL WINNERS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY POTENTIAL WINNER AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORTING TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR FROM THE END OF THE PROMOTION, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

 

  1. WINNERS’ LIST: For name of the Grand Prize winner, send a self-addressed, stamped envelope by 7/15/26 to: 2026 SNICKERS® Ice Cream NFL Draft Chill Promotion, Attn: Winners’ List, P.O. Box 835, Union Lake, MI  48387-0835. Winners’ list to be available after 5/15/26.

 

  1. SPONSOR: Mars Wrigley Confectionery US, LLC, 110 Edison Place, Newark, NJ 07102.

 

The NFL Entities will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or the awarding of any Prize. The NFL Entities have not offered or sponsored this Sweepstakes in any way.

 

© 2026 Mars or Affiliates.