Q&A
Q: What is the SNICKERS® Hungr.AI Campaign?
A: The more we use AI, the more we see its funny little hiccups — from being too agreeable to generating unsatisfactory responses. Tech experts call them "hallucinations." SNICKERS calls them hungry moments. With SNICKERS Hungr.AI, we're bringing our iconic "You're Not You When You're Hungry" platform into the AI era by introducing the world's first digital candy bar made for AI. When AI starts acting unlike itself, fans can feed it a digital SNICKERS. Because maybe it's not broken. Maybe it's just hungry.
Q: What is the goal of the campaign?
A: We're bringing SNICKERS into one of today's biggest cultural conversations: AI. As people experience AI's funny and unexpected moments, we wanted to give those glitches a playful explanation through the lens only SNICKERS can own: hunger. Whether you're human or AI, hunger has a funny way of making you act unlike yourself.
Q: How do I “feed” my AI a digital SNICKERS?
A: When AI is acting unlike itself, visit snickers.com/hungr-ai, copy the digital SNICKERS Hungr.AI bar, and paste it into your AI. Then see if you get a more satisfying response.
Q. The digital SNICKERS bar is not working properly/is not providing me a better response.
A. SNICKERS provided the digital tool as part of this playful campaign. The LLM provided the response. Please make sure to fact check.
Q: What can I get from participating in the Hungr.AI campaign?
A: When fans engage with SNICKERS Hungr.AI on Reddit, Snapchat, or snickers.com/hunger-ai, they'll have the chance to order a real SNICKERS bar for free via DoorDash. The AI gets the digital SNICKERS. You get the chocolate, peanuts, caramel and nougat.
Q: How can I enter to get a free SNICKERS bar?
A: Visit Reddit or Snapchat through snickers.com/hunger-ai to participate during the promotion period and follow the steps to claim a free, real SNICKERS bar.
Q: How does the DoorDash offer work?
A: As part of the campaign, eligible fans who engage with SNICKERS Hungr.AI on Reddit or Snapchat can unlock a free SNICKERS bar, fulfilled through DoorDash, while supplies last. Additional terms and eligibility requirements apply.
Q: How many winners or recipients will there be?
A: We're giving away 3,000 free SNICKERS bars to fans who help satisfy their AI's hunger during the campaign period, while supplies last.
Q: Am I eligible to participate if I live outside of the US?
A: Unfortunately, no. This promotion is only available to residents within the 50 United States and District of Columbia.
Q: How old do I have to be to participate?
A: Participants must be 18 years or older at the time of participation.
Q: How long is this promotion open for?
A: Fans can participate and claim their SNICKERS from August 31 to September 20, or while supplies last.
Q: I have a different question about the promotion. Where can I go for more information?
A: Please visit snickers.com/hunger-ai for official rules and additional information about how to participate.